ICC has launched a new brand identity reflecting the global institution’s strategic direction and mission to make business work for everyone, every day, everywhere.

The rebrand incorporates a modern and elegant logo emphasising ICC’s global reach as the institutional representative of over 45 million companies in over 170 countries. The logo features a bold ICC monograph from longitude lines. A brighter blue, and confident, approachable typographic voice are also being used to echo ICC’s trusted role and leadership. 

The new look was unveiled during a global gathering of ICC representatives meeting in Mexico City this week and celebrated worldwide at ICC Global Headquarters in Paris and overseas offices.

ICC Secretary General John W.H. Denton AO said: “We are leading and connecting businesses worldwide to address global crises head-on. We needed a look that mirrored the dynamism and relevance of the work we do and believe this is the right time for ICC to better capture and communicate the essence of our purpose by means of a distinctive, new look.” 

The culmination of an extensive and inclusive journey to redefine ICC’s brand identity, the new ‘look and feel’ continues the century-long evolution of ICC’s historic purpose for the 21st Century. 

“For ICC, our new visual identity also marks the start of a wider campaign to showcase the ‘what, why and how’ of ICC, to put greater emphasis on the true purpose of our organisation: the people at the heart of businesses, and the communities we help grow and thrive,” Mr Denton said. 

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