Summer Academy
Strategic management and marketing for global markets
International Summer Academy
August 20 – 26, 2017 in Celle/Germany
DMAN head office in Celle castle – your seminar location in Germany
| Management Summary | |
| Course objectives | The program will give you opportunities to set the strategic course for a successful future of your company. Apart from an overview of the principles of international competition, strategies and instruments of strategic marketing, you will learn about German business culture and discuss the key factors of efficient marketing & sales management. The company visits will give you direct impressions and the opportunity to exchange information and experience with your hosts. On the site, you will see new technologies, organizational solutions and the application of managerial instruments. Interactive training will improve your intercultural competence and management skills. You will get the chance to exchange experience with German managers and to initiate business contacts. |
| Target audience | The program is designed for young entrepreneurs & middle manager from different economic sectors. DMAN will invite managers from all over the world. As the program will be run in English, very good language skills are essential. If you want to establish cooperation with German partners, decision power is of advantage. |
| Schedule | The one week program consists of 3 training days and 2 days of company visits. |
| Location & Date | Trainings in Celle Castle and visits of regional companies. 20 – 26 August 2017 |
Programme
| Sunday, 20.08.17 | Arrival Individual journey to Celle and check in |
| Welcome dinner / informal get-together with DMAN staff *Becoming acquainted with group colleagues and tutors |
|
| Monday, 21.08.17 | Seminar at DMAN |
| 08:30 | Program introduction |
| 09:30 – 13:00 | Overview of Germany`s economic structure * Current economic situation and trends * Germany: business location and economic clusters * Germany and its foreign trade e.g. Volkswagen & Jägermeister * International marketing and sales of German companies e.g. Volkswagen – case study |
| 13:00 – 14:00 | Lunch at DMAN cafeteria |
| 14:00 – 17:00 | Success factors of Volkswagen; case study VW * e.g. Marketing & Branding of Volkswagen |
| 17:00 | Guided city tour of Celle |
| Tuesday, 22.08.17 | Company visits Accompanied by DMAN tutor |
| 10:15 – 12:00 | Volkswagen AG, Wolfsburg Global leading producer of cars like golf, polo etc.. * Visit of the production site * Questions and answers |
| Lunch | Lunch in a restaurant on the way |
| 15:30 – 17:00 | Jägermeister SE, Wolfenbüttel Leading producer of liquor and drinks * Visit of the production site * Questions and answers * Discussion of the topic e.g. marketing & innovation |
| Afterwards | Transfer back to Celle |
| Wednesday, 23.08.17 | Seminar at DMAN |
| 08:30 – 13:00 | International marketing & sales * Strategic considerations and planning * Market and competitive analysis: SWOT analysis / Portfolio analysis * Example of a marketing concept * Sales as a special function of marketing: domestic/global markets |
| 13:00 – 14:00 | Lunch at DMAN cafeteria |
| 14:00 – 17:00 | Case study international marketing & sales related to the company visits |
| Free time in Celle | |
| Thursday, 24.08.17 | Company visits Accompanied by DMAN tutor |
| a.m. | Pelikan Group Germany, Peine Global manufacturer of pens, pencils & school equipment * Presentation of the company & products * Visit of the production site |
| Lunch | Lunch in a restaurant on the way |
| e. g. * Company visit to be confirmed |
|
| Transfer back to Celle | |
| Friday, 25.08.17 | Seminar at DMAN |
| 08:30 – 13:00 | Customer orientation of international marketing * Key account management * Customer relationship management * Total quality management |
| Case study: Introducing a new product to international markets | |
| 13:00 – 14:00 | Lunch at DMAN cafeteria |
| 14:00 – 15:30 | Group work, presentation, and discussion of results |
| Awarding of DMAN certificates | |
| 16:00 | Departure from Hotel in Celle to Hannover Check in Hotel Hannover Departure on Saturday, 26.08.17 individually |
*Note: all lectures will be held by business experts and university professors.
This schedule reflects the current planning. Days may vary upon availability of companies.
The companies listed are reflecting the current planning. DMAN cannot assure that the mentioned companies will finally agree or follow DMAN schedule. In case a company cannot host the group, DMAN will organize an alternative equivalent in quality with this proposal.
Package price: 1.550,- Euro
* 6 nights in 3 * InterCityHotel single rooms in Celle in walking distance to DMAN
* 6 breakfasts
* 5 lunches
* Welcome reception dinner at old city hall of Celle
* 5 days qualification program in English including trainers, company visits, tutors and transportation
* Guided city tour of Celle in English
* Insurance
* Visa support
* DMAN organization
The participants have to pay the whole amount in advance latest by 31st July 2017.
The program is designed for 10 persons, if less than 10 persons register, DMAN reserves the right to cancel the seminar.